Our Story

Hi, I’m Cyn, the founder of XV. Cosmetics—and I’m so glad you’re here. As a proud Latina, new mom, and longtime beauty industry veteran, I created XV. Cosmetics to reflect a part of my journey: the desire for bold, effortless beauty that fits into a real, busy life.

Effortless Beauty, No Rules—Just You
I believe that makeup should be a celebration of who you are—not a strict formula to follow. Whether I’m juggling meetings with diaper duty or simply carving out time for a bit of self-care, I need products that empower me to express myself naturally. That’s why every XV. Cosmetics product is designed for high-performance, long-lasting wear that adapts to my lifestyle.

Why XV?
The name XV is inspired by the Roman numeral for 15—a number that holds a special place in my heart. It symbolizes new beginnings, personal milestones, and growth through change. In our Latino culture, 15 is celebrated with a quinceañera, marking the transition from childhood to womanhood—a powerful rite of passage filled with hope, transformation, and bold self-expression. For me, XV. Cosmetics is a reflection of that same energy: a celebration of evolving confidence and the freedom to define beauty on your own terms.

Our Promise
At XV. Cosmetics, I’m committed to creating clean, cruelty-free, and ethically sourced makeup that doesn’t just look good but feels good to wear. Our formulas are crafted with care using high-quality, locally sourced ingredients. I believe in beauty that’s kind to your skin and our planet—because every detail matters when you’re making a statement.

Join Our Movement
I built XV. Cosmetics as a small, women-owned business with a big heart. Every purchase, every shared look, and every review helps us grow and spread our message: that beauty has no rules. I invite you to embrace your unique style and join our community of bold, empowered individuals. Let’s celebrate our journeys, our victories, and our everyday moments of confidence together.

Thank you for supporting XV. Cosmetics. Your trust and love fuel our passion to keep redefining beauty—effortlessly, authentically, and unapologetically.

With love,
Cyn
Founder, XV. Cosmetics